The Expert's Blog - How Entrepreneurs Blog for Profits [Part 1]

2006 | 2007 | 2008 |

The Expert's Blog - How Entrepreneurs Blog for Profits [Part 1]

Blogging.

Who would have thought such an odd word would create such a worldwide sensation? Who in the business world would ever have imagined such an innocuous 'thing' would become such an enormously powerful marketing and business tool?

The word blog is defined as a weblog - an online diary; a personal chronological log of thoughts published on a Web page (Webster's New Millennium? Dictionary of English). Ostensibly, blogging means to journal - to write personal thoughts, professional ideas, or business communication.

An 'Expert's Blog' (as defined by award winning Internet marketing expert, Bill Sweetman, a graduate of my Millionaires In Training Program for Entrepreneurs), is of a very professional nature, completely business focused - not a personal blog. I would add that this blog showcases your 'expertise' and creates the environment that positions YOU as the ' THE Expert' in your field. This type of blogging represents your collected thoughts, opinions, ideas and expertise of an individual's subject matter (articles, or posts, as they are called in the blogging world), much like a newspaper column.

Why You Should Create an Expert' Blog?

An Expert's Blog allows you to position yourself as an expert in your field. A blog site allows you to solicit speaking engagements, build opt-in lists, provide a flexible visual structure to add special features, include joint-venture/affiliate products to add revenue, to sell your own products, and to highlight specials and promotions.

An Expert's Blog adds to your credibility, and reaches a broader/global audience. A blog personalizes the author in a way that regular web pages do not. Readers can get a 'feel' for the real person, not just a nameless, faceless company. Blogging can build relationships and 'humanize' a company - blogs put a human face on a business.

What blogging does is take the reader inside the mind of the expert, getting an up close and personal perspective and point-of-view of what the author is thinking about, what is topical to them. An Expert's Blog also showcases the professional's credentials and personality, perhaps more so than other forms of media.

Expert's Blogs can be a magnet for reporters, which can generate tremendous media opportunities like speaking engagements, talk show appearances, interviews, etc. When the media is building a story they often look for 'experts' to offer their point of view or perspective on the story subject.

Material written for a blog can also be re-purposed for an article, a professional paper, a book, or even material for email campaigns, tip sheets, a podcast. The same re-purposing idea works in reverse, as you can take articles you have written, professional tips, surveys, even emails and post them onto a blog. Blogs can also include audio and video clips as well.

What Makes a Blog Unique?

Blogs carry built-in back-end marketing techniques, e.g. when you publish a new post your blog notifies other websites, readers and subscribers that your blog has been updated. The moment you publish, your blog lets the world know.

Who Reads Blogs?

Everyone. If you are surfing the net, you're reading blogs. Most average Internet surfers do not know the difference between a blog and a regular website. The reader is there for the content, to read the information, to hear what you have to say.

Search engines are very blog-friendly and do not differentiate between a blog or a website when a surfer searches a topic. People will find your blog on these search engines and will discover your blog simply by looking for a particular topic, which your blog covers.

Multi-millions of daily readers around the world reach these blogs. Some popular blogs have more readers on a daily or monthly basis than popular newspapers or magazines.

Any reader can be a potential customer, a potential client, or the media. In fact, media frequently goes looking for blogs on particular topics and will contact these experts for a variety of media functions. This is an extremely powerful marketing tool for you and your business.

Part Two on Blogging for Profits

1. Topics to Write About
2. What to Include in your Blog and What to Avoid
3. How to Build your own blog in 1 Hour with no experience

Sign up for Joint Venture and Other Marketing Tips: http://www.privatejvclub.com/contactus/marketingtipssignup

Considered one of North America's most influential entrepreneurial mentors, Stefanie Hartman is known as 'The Expert's Expert' to help you get clients, skyrocket sales, and become famous in your niche or field. CEO of Centaur Strategies, Stefanie founded the entrepreneur's 'Millionaires-in-Training Mentorship Program' that literally teaches you how to re-invent yourself, become a published expert, and create a six-to-seven-figure annual income selling information you already have! Learn the behind-the-scenes marketing, business and profit secrets from the marketing expert to the gurus. www.mitprogram.com www.PrivateJVClub.com

Go Back to PrivateJVclub.com News Releases