Planning Your Sales Calendar

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Planning Your Sales Calendar

This month I dedicated some time planning my sales calendar, that is, my schedule on when my company will be selling what to whom. I find it useful to check in with my plans every quarter. That way I know if I am close to my strategic destination, if I need to re-adjust something or if I am happy as things are. This ?checking in? allows me to recognize my successes as well, something I tend to forget to do. In turn it also gives me some extra fire under my seat if I need to act to fulfill my quota.

When planning out my sales calendar I like to make sure that I plan for trips, holidays and time off, especially after really busy periods. For me I have found that mini-trips (3- 4 days) are enough to energize me, so I try to sprinkle them in during the year instead of waiting 6 to 8 months for a change of scenery. If however I am away for more than a week I check my calendar to ensure I have all my systems, promotions and people in place, with everything they need before I take off. That way I am not scrambling last minute. Getting burnt out as a CEO does nothing for my creativity, vigor or motivation for my staff.

Looking at my sales calendar I am keenly aware which months I have booked my own promotions and which months I can ease up and promote others. This is handy to know when people are calling you asking if you will send out email campaigns or co-create products with them.

To begin your sales calendar:

1. List out all your products and programs.
2. Individually insert them into each month that is appropriate.
3. After your main products or services, which products, services and programs are your up-sells? Then place those in.
4. Have a look at your calendar. Do you need to cut back or add more promotions? Did you account for staff vacations and your holidays?
5. Block out time to spend developing your business. When will you write your book? Create a new program? Book an event or conference?
6. Add a sales goal each month. How many individual sales must you make per month to reach your goal? What revenue will this give you over the year?
7. Translate your sales goals to your staff so they know what their targets are and are working with your vision.

Wishing you great success,
Stefanie Hartman

Considered one of North America's most influential entrepreneurial mentors, Stefanie Hartman is known as ' The Expert's Expert' to help you get clients, skyrocket sales, and become famous in your niche or field. CEO of Centaur Strategies, Stefanie founded the entrepreneur's 'Millionaires-in-Training Mentorship Program' that literally teaches you how to re-invent yourself, become a published expert, and create a six-to-seven-figure annual income selling information you already have! Learn the behind-the-scenes marketing, business and profit secrets from the 'marketing expert to the guru's.' www.mitprogram.com www.PrivateJVClub.com

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