WHO uses Joint Ventures in the...

2006 | 2007 | 2008 | 2009 | 2010 | 2011 |

WHO uses Joint Ventures in their Marketing Strategy to Grow their Business and How?

Ok, the quick answer is probably every major business large or small, that is successful in generating a lot of income.

But let's look at a few examples (the list is simply too long to list them all):

Internet Marketers/Experts: Alex Mandossian, Matt Bacak, Tom Antion, Yanik Silver, Joel Christopher, Lisa Cherney, Armand Morin and countless others.

Many marketers use Joint Ventures to get their products out to the masses quickly by asking partners to participate in a product launch, or getting their book to a best-seller status, or even to gain leads for their own customer base by asking other speakers or experts to participate as a live or 'virtual' speaker. The JV Partner sends out a promotion about the event, both parties collect leads, and if any one of those leads buys a product, both parties share in the revenue.

I have participated in this type of joint venture myself. I asked 2 companies to let their customers know about my product and sold close to $88,000 of product in less than 60 days. Of course, I offered them a thank you commission. So both parties benefited. But this promotion cost neither partner any extra expense to put on, so if no-one bought my product at all - neither myself nor my joint venture marketing partner would have lost anything.

John Assaraf, a best-selling author of The Street Kid's Guide to Having It All and contributing expert on The Secret (movie), used joint venture strategies to help propel his book to the Best-Sellers list.

A.J. Brown of (TradingTrainer.com) promoted someone else's program and earned $6,412 in affiliate fees for sending out only 7 emails.

Joel Christopher (masterlistbuilder.com) has been known to say his first JV project generated $33,000 in sales over 17 hours.

Speakers/Authors: Drew Miles, Robin Elliott (dollarmakers), Cynthia Kersey, T. Harv Eker, Wendy Robbins, Mark Victor Hanson & Jack Canfield (Chicken Soup for the Soul Founders), Robert Allen (Nothing Down, Multiple Streams of Income)-the list goes on.

Almost every Author: Just open up a book jacket. Do you see testimonials? Endorsements? Many people trade their endorsement for free advertising in the book. Their endorsement, name and website URL appears on the book jacket or website. Both parties gain recognition, but also credibility through simple association. These are all benefits that cost neither party any money - no risk, no money and all reward. This is a form of Joint Venture.

Or have you seen chapters written by other contributing authors? Again, the person contributing gets more widely known and more publicity. In fact multiply that by 100 if the book they contributed to becomes a best-seller. This is a form of Joint Venture.

Just a sample of the many Big businesses:

WAL-MART
Why would Wal-Mart need a strategic alliance, as they have tons of money - you might ask?

Well because when Wal-Mart opened its doors in Mexico they needed a 'friend' to help them get a foothold. Without a solid JV partner they may have had a difficult time gaining brand acceptance. It was Wal-Mart's first experience in international expansion and in 2002 the name of the combined company, Mexico's biggest retailer, was changed to Wal-Mart de Mexico.

Wal-Mart also has Joint Ventures with other companies internally, McDonald's for instance, that offer services to their customers that Wal-Mart doesn't. Why would they do that? Well a percentage of the profits, or rental space could be one. Another reason is because Wal-Mart can almost become a mini-mall, or a one stop-shop for many customers. And if a customer comes to the store for any reason, they will most likely buy something from the main department in Wal-Mart.

Home Depot
Have you ever had a burger or soda or coffee inside the store? Home depot does not make those things for you, but they offer those services through their Joint Venture partners, such as Harvey's Burgers.

Starbucks
Is Starbucks a coffee shop or a music store? They are known for their coffee but they have expanded their brand and their services through offering their customers music on CD?s as well as candy, baby toys, books, and other items. This is a form of Joint Venture.

Gene Simons
Just watch his TV show 'name' and see how this brilliant man puts his name on almost anything to understand why we put him in the big business category. He once said on the show that he has over 3000 licenses. His name is on everything from baby clothes, toys, sporting equipment, shirts, you name it, that's 3000 items, products or services that other companies may have made but he attaches his name to. Both parties win! He gets a share of the profits, he doesn't have to actually run the companies or make the products or distribute the products and he gets massive publicity. The manufacturers may get an exclusive product with his famous name on it to offer their customers, increasing their prestige as well as increasing profits.

Airlines
A catering company came up with the idea of creating a Joint Venture with Airline companies by providing them special meals to customers on board the plane at a time in history when airlines were not offering meals to their consumer. This joint venture idea of 1 man changed the norm for the Airline Industry. What can you do to find new customers?

Other businesses:

www.thespiritualcinemacircle.com, selfgrowth.com, wakeuplive.com ALL use JV's in some of their marketing efforts.

When I co-produced my own Travel Television Series (Aqua Planet), we traveled to almost all of the destinations free of charge in exchange for profiling airlines, travel agents and locations on the show. This deal also extended to our camera equipment, editing services, clothing, swim wear, sunglasses, snorkel and scuba equipment.

Radio Stations (they give away prizes all the time - hey why can?t yours be one of them?) The radio station gets free stuff to give away so they save $$ and the supplier of the prize or product gets all that on air advertising free from the contest itself. Free radio advertising! That's huge.

TIP: From a marketing perspective, this is also brilliant as people tend to turn up the volume to actively listen to the contest prizes rather than turn down the volume or switch stations at commercial breaks - yes all those expensive commercial spots that companies actually paid for.

PERHAPS THE GREATEST NEWS:
The person doing it the least but yet could benefit the most is - YOU!

Small business owners, Entrepreneurs and Service Professionals-from the handyman, mortgage brokers, accountants, financial planners, investment advisors, caterers, stylists, coaches, counselors, doctors, healers, naturopaths, to lawyers - the list goes on and on.

You're in luck, The PrivateJVClub is a powerful Joint Venture club that helps you grow your business by creating strategic alliances around the world or in your local area. Inside you will find the tools required to take your business to new heights as well as a knowledge base ensuring that you know how to get every ounce out of each idea, contact or process.

Your membership in the PrivateJVClub has the potential to open to you the secrets, the tools, and the contact relationships that many of the most successful businesses use everyday.

Considered one of North America's most influential entrepreneurial mentors, Stefanie Hartman is known as 'The Expert's Expert' to help you get clients, skyrocket sales, and become famous in your niche or field. CEO of Centaur Strategies, Stefanie founded the entrepreneur's 'Millionaires-in-Training Mentorship Program' that literally teaches you how to re-invent yourself, become a published expert, and create a six-to-seven-figure annual income selling information you already have! Learn the behind-the-scenes marketing, business and profit secrets from the marketing expert to the gurus. www.mitprogram.com www.PrivateJVClub.com

Go Back to PrivateJVclub.com News Releases